The Joe Moore Award, which is given annually to the best offensive line unit in college football, has found a way to tie in with NIL to get Michigan’s offensive line paid which is believed to be a first of its kind deal.

Shortly after the award was announced, t-shirts went on sale starting at $20 featuring the Wolverines starting offensive line next to the huge trophy. The newly announced NIL deal will ensure that the Wolverines offensive line unit will receive 100% of net t-shirt sales, with a portion also going toward charitable cause.

The Joe Moore Award will also match the charitable gift all the way up to $10,000, in an effort to further the reach of the winning units impact on their communities.

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