Texas Football is getting a boost from sponsors next season thanks to the Name, Image and Likeness program set by the NCAA.

Horns with Heart, a nonprofit charity organization based in Austin, will provide every Texas offensive linemen on scholarship with $50,000 annually as part of a new NIL program. This is the latest in a series of launches by Longhorns boosters and supporters in hopes of helping with recruiting and bringing more names towards the program.

The program is set to be named The Pancake Factory, in large part due to blocks set by offensive linemen when trying to open running lanes. It will be the first of its kind, supporting just one football position group for players to participate in charitable endeavors.

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